Case Study

Building and implementing the model to operationalise a social distribution network of 5000 Shakti Entrepreneurs

GLOBAL CONSUMER GOODS COMPANY (ETHIOPIA AND NIGERIA)
Client:

Unilever

A British multinational consumer goods company headquartered in London, United Kingdom. More than 400 brands are used by consumers worldwide and are currently sold in 190 countries, according them a turnover of €52 billion (2019). 

The organisation is fully committed to supporting the advancement of the Sustainable Development Goals and advancing efforts for gender equality through work with UN Women. As part of this commitment, the organisation launched a programme to nurture tens of thousands of female micro-entrepreneurs, giving them the tools and skills to run their own business and make a living. For the first time, these micro-entrepreneurs were able to take products to their communities – in some of the world’s remotest areas. 

19 Oct 2023

Client:

Unilever

date:

19 Oct 2023

The Brief

Key Challenges

  • New social distribution model for rural areas
  • Inconsistent ways of working
  • Lack of connectivity and other infrastructure to provide structure and support
  • High attrition
  • Geopolitical risks

Our Solution & Strategies

  • Re-defined overall operating model and capability model
  • Delivered training and enablement
  • Extended capability enterprise
  • Digital App to provide consistent experience
  • Rolled out to the most rural communities in Ethiopia and Nigeria

Impact & Results

  • New model defined and rolled out
  • 300 local leaders and 5000 Shakti entrepreneurs impacted
  • Processes, governance, ways of working, tech defined
  • Capability and enablement delivered
  • Recipient of Brandon Hall Gold Award for HCM Excellence for Best Corporate Outreach to Promote Diversity & Inclusion in Communities

Solution & Strategies

  • Re-defined overall operating model and capability model
  • Delivered training and enablement
  • Extended capability enterprise
  • Digital App to provide consistent experience
  • Rolled out to the most rural communities in Ethiopia and Nigeria

Impact & Results

  • New model defined and rolled out
  • 300 local leaders and 5000 Shakti entrepreneurs impacted
  • Processes, governance, ways of working, tech defined
  • Capability and enablement delivered
  • Recipient of Brandon Hall Gold Award for HCM Excellence for Best Corporate Outreach to Promote Diversity & Inclusion in Communities

Key Challenges

  • New social distribution model for rural areas
  • Inconsistent ways of working
  • Lack of connectivity and other infrastructure to provide structure and support
  • High attrition
  • Geopolitical risks

Solution & Strategies

  • Re-defined overall operating model and capability model
  • Delivered training and enablement
  • Extended capability enterprise
  • Digital App to provide consistent experience
  • Rolled out to the most rural communities in Ethiopia and Nigeria

Impact & Results

  • New model defined and rolled out
  • 300 local leaders and 5000 Shakti entrepreneurs impacted
  • Processes, governance, ways of working, tech defined
  • Capability and enablement delivered
  • Recipient of Brandon Hall Gold Award for HCM Excellence for Best Corporate Outreach to Promote Diversity & Inclusion in Communities

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Building and implementing the model to operationalise a social distribution network of 5000 Shakti Entrepreneurs

GLOBAL CONSUMER GOODS COMPANY (ETHIOPIA AND NIGERIA)

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