An international advertising and public relations company headquartered in Tokyo. It is the fifth-largest advertising agency network in the world in terms of worldwide revenues and has over 3800 employees across 11 worldwide locations. The firm partners with brands to achieve meaningful progress by creating world-class solutions and services that encourage new opportunities for growth and business transformation.
Salesforce adoption is a key strategic initiative for the company and while there are pockets of good use – there are areas where adoption is poor. RG were bought in to support in driving a behavioural change through enhancing capability across the organisation.
