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Case Study

Empowering data led conversations and operations

LEADING GLOBAL QUICK SERVICE RESTAURANT BRAND

Empowering data led conversations and operations

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LEADING GLOBAL QUICK SERVICE RESTAURANT BRAND

Published

13 Jan 2024

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This company is a successful global fast food franchise that operates in multiple countries and has consistently grown its business over time with a strong brand image and reputation for quality service. As of 2021, this company had a total revenue of approximately USD$2.79 billion globally. The company has continued to invest in new locations, and as of the same year, had over 27,000 restaurants in operation worldwide. The franchise has also made a significant investment in technology, with an increasing number of locations offering online ordering and delivery services.

Key Challenges

  • A defined data strategy was needed to drive and further business objectives
    • There were missed opportunities to better leverage data for decision making, customer insights, and process improvements
    • There was a lack of visibility into key metrics, making it hard to identify performance issues and areas for improvement

Our Solution & Strategies

  • A series of workshops were built with key stakeholders in mind to discuss the as-is state of the organisation, existing pain points, and the envisioned state of the organisation
  • A strategy framework was used to identify the key components of the data strategy, consisting of: Visioning, Capabilities, Process, Technology (Data Architecture, Analytics, and Management), and Governance.

Impact & Results

  • More informed decisions were made around customer preferences, market trends, operational metrics, as well as franchise development and support.
  • Data collection was standardised and analysed across locations, making it easier to scale operations and replicate successful strategies.

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